I'm Mike More, and I started Sand Lake Sales & Marketing to help companies grow smarter — whether they’re scaling up, selling, or reshaping their strategy for the future.

With over 25 years of experience in marketing, corporate development, and executive leadership, I offer hands-on expertise across three key areas: marketing leadership, mergers and acquisitions, and strategic marketing projects.

My Bio:

Mike is a seasoned sales and marketing executive with over 25 years of experience helping companies grow by creating innovative strategies. In 2024, Mike sold and transitioned his fractional marketing firm, Bridge Fractional Marketing, and took a sabbatical. After doing a lot of skiing and recharging, he has begun this chapter at Sand Lake Sales & Marketing in 2025. At Bridge, he guided over 50 companies over 9 years either as a fractional marketing leader or on strategic marketing initiatives.

Prior to starting Bridge, Mike was the Vice President of Sales and Marketing for Northern Contours. Leading a team of over 50 people for the $65 million company. In addition to cutting his teeth at large companies such as Ingersoll-Rand, UnitedHealth Group, and Tennant Company, Mike has used his strategic marketing and business development skills to help startups and mid-size companies create and implement innovative growth strategies in business-to-business roles.

Born in raised in Minnesota, Mike earned both his undergraduate and graduate degrees from the University of Minnesota. He earned a B.S. in Civil Engineering from the Institute of Technology and an M.B.A. from the Carlson School of Management. 

Leveraging his early technical background as a structural engineer, Mike has worked primarily with manufacturers who aim to achieve dramatic growth through assessing key opportunities and innovative go-to-market strategies. The cornerstone of Mike’s career is his analytical and technical background, which he has translated into effective strategic planning and analysis for his business units and clients. He leveraged this background in his first business role working on the corporate development team for Thermo King (an Ingersoll-Rand company), and there he later ran a sales and marketing team for a $100 million business unit.

Mike has experience guiding start-ups and other businesses as an advisor and board member. Mike served on advisory boards for FR Secure, an information security company, and Foodsby, a web-based lunch delivery service. He was also a guest marketing lecturer at the Carlson School of Management.

Why Sand Lake?
Based in Minnesota, I combine the thoughtful, data-driven approach of a corporate strategist with the practicality of someone who’s built — and sold — a business. I work directly with every client, bringing senior-level attention to every engagement. No fluff, just results.

Let’s talk about what’s next for your business.